Adam Levine Fragrance
The singerās edgy new fragrance launch includes both womenās and menās scents in cleverly designed microphone-inspired bottles.
Who would have thought that Adam Levine, 33, would come out with a celebrity fragrance ā never mind two! After all, it wasnāt too long ago that he sent out a Tweet joking, āI also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.ā So what changed? āI didnāt want it to be another bulls**t celebrity fragrance that I was hocking, that I didnāt believe in,ā he told WWD. āAt the end of the day, I can definitely say I wanted to change the perception of that. On paper, Iām not a fan of the [genre], but I got excited having conversations with ID Perfumes.ā
With a new celebrity fragrance launch coming out practically every other second, Adam understands that his own fragrances have to be a cut above the rest. He once even justified the stigma of celeb launches to People magazine, saying āI know thereās a stigma attached to it. A stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 percent.ā But his change of heart came with the chance to create something really cool to contribute to the fragrance world, saying āI kind of thought to myself, āWell Iām interested in fashion and thereās a lot of things about it that could be really cool if done properly. So I want to do a thing thatās never done properly. Thatās my goal.ā
This February 2013, Adamās two new fragrances will start rolling out in Macyās stores, with a more widespread launch to follow. His collection consists of one womenās eau de parfum and a menās eau de toilette.The womenās version is a spicy, woody floral with notes of, Indian jasmine petals, Australian sandalwood and rose petals, and vanilla. The menās version is a warm citrus scent with notes of mandarin, grapefruit and lemongrass with amber, sandalwood and cedarwood.
Adam described his scents and his process to WWD, saying, āI wanted to do something understated and elegant ā something that people I revere in that world, like Tom Ford, would do, and something Iād be attracted to. I like basic fragrances. I didnāt want to smell like a department store. And thereās an intimacy level that you have to think about. You donāt really want someone to smell you unless theyāre really close to you.ā
True to his musical background and fashion aesthetic, both of Adamās fragrance bottles are crisp and clean designs. The bottle toppers look just like microphones. How fun!